Tuesday, April 8, 2014

Food Photography Thoughts

Well our pasta shoots continue this week. Some thoughts.

You can be an amazing photographer in a variety of different styles but food photography is an art all its own, and it's one of the reasons even experienced photographers avoid it. It's completely hit or miss. Shoot the dish incorrectly and risk having even the most delicious dinner look downright unappealing.

So when attempting this yourself, consider the following aspects...

- Sizes. The size of the food serving in relation to the plate. Keep in mind how much empty space you may or may not want for the overall composition of the image. Also, how much of one ingredient do you want to dominate over another? Maybe an ice cream sundae will look even better with a little more whipped cream?

- Colors. One of the biggest factors to consider. Think about how the color of one sauce matches over another. Should it be pesto green or marinara red or gravy brown? And of course you'll always want to have splashes of color around as well, such as a little basil, cheese, or a cherry on top.

- Shapes. Get creative here. Maybe you want to arrange your meal in the traditional style but consider other ways as well. Square salads, tower ingredients, soup in a rectangular bowl. Think about how different shapes will interact with each other in the final image.

- Plates. Often an aspect that is overlooked but equally as important as the food itself. Size, color, and shape all apply here. Mix and match. A white dish will give that minimalistic effect, while a colorful plate can serve as the final touch to an otherwise monotone meal.

- Composition. Far away, close up, profile. Consider the shape of the meal and how it might best catch the eye.

Those are just a few tips to consider but we admittedly are still learning a great deal on this subject ourselves. If you have any pics you're proud of, let us know on Twitter (@FutureBoyPro) or Facebook.com/FutureBoyProductions.





Friday, March 28, 2014

Food Photography and Ad Work

We have a special passion for food photography. It's always a challenge to present something delicious in a new, interesting way. It's especially fascinating in that it combines multiple levels of creativity through the art of food preparation, photography, and ad design. Here are some recent concepts we brewed up for Giovanni Rana Pasta.








Friday, March 14, 2014

Shopping Time: Wine

Wine bottles have always been designed and packaged with a good amount of flare and excitement. Opening even a cheap bottle can still feel a bit like unwrapping a present. Typically, the colors and typography on most wine bottle designs are very royal in nature, using raised lettering, gold & silver foils, deep, dark reds, and ornate decorative patterns. Just take a look at the similarities below.




Tuesday, December 10, 2013

Wallpapers: "Winter"

Just a little wallpaper for anyone who is interested. Seasonal fun at Future Boy Productions.


Tuesday, December 3, 2013

Edible Magazine, Fall 2013 - Local & Future Boy Productions



We are proud to announce that our photography has been published in the Fall 2013 issue of Edible Magazine, along with a great article for Future Boy Productions client & Chappaqua, NY hotspot, "Local" (www.chappaqualocal.com). Local has had a great year, garnering attention from several publications and a "2013 Best of Westchester" award from Westchester Magazine. Our congratulations to them along with our thanks to Edible Magazine for including us this fall.