2013: September 11th, 2001

We at Future Boy Productions are New Yorkers, born and raised. While we do work all over the country, New York is our home. As much as I personally am frustrated at times by the City, I do love it overall. I love the history, the culture, the energy. As a designer, I find so much inspiration in this place, with every single street providing endless photo opportunities or visual brainstorms. So much of what Future Boy creates can be traced to the city blocks of Manhattan. And of course our apparel line, Villain Inc, lives and breathes New York completely.

Anyone in this city can give you their account of 9/11. Mine is not enormously different. It was terrifying. Apocalyptic. A day where you honestly felt that you could die in any moment. It was that bad.

So on this day, I and all of Future Boy Productions would like to salute the City of New York, the firefighters, policemen, and anyone who risked their lives on that day. We would also like to acknowledge the leaders of the city and country back then who kept us safe, and wish all the best to those with the burdens of responsibility on them now.

We will never forget.

Justin Negard
Future Boy Productions  

Cool Website Time: KitKat.com

Kit Kat 4.4. Now in red.

Oddly enough, the Kit Kat website - um yeah, www.kitkat.com - is a pretty cool design. It's minimalism magic, with simple pictures surrounded by pure white and red. Clean fonts and images back everything up. The icing on the cake is the sarcasm in presenting the chocolate wafer candy as a cutting edge techie gadget, featuring specs and all the usual "c-netics" (patent pending.) One final feature of coolness is that the whole presentation responds directly with your mouse scroll, animating everything to your own speed both forward and reverse.

And yeah, the mobile version is equally cool.

We tip our cool hats to you, Kit Kat, for thinking outside the box and making something really special and unique from a rather uninteresting product. Proof that great design can be made at any time. Then again, I can't forgive the jingle. Let's call it even.

Future Boy

"You're one idea away from greatness."